CEIAG Monthly Message Toolkit
This month’s theme / sector is the Creative & Cultural Sector:
Since the financial crisis, the creative industries have marched ahead of almost every other sector of the economy. Film, TV, music, design, advertising, computing, publishing and architecture are all performing very strongly. Thankfully this success story is translating into the labour market with one in twelve jobs across the UK now classed as 'creative'. This is hardly surprising when we consider that British talent dominates the Oscars; British sales of TV rights to the Premier League increased by 55% to £2.2bn.
This talent is spread around the country with Manchester, for example, now the second largest hub for creative and digital content across Europe after London. The BBC's move to Media City along with ITV is cementing the region's proud tradition in TV and radio.
Meanwhile the Sharp Project - founded on the back of regional and EU funding - is providing a home to digital entrepreneurs and production companies. Guitar and dance music have long been associated with the area but the city is becoming known as a hub for advertising, designer fashion and publishing too. Not to mention City and United's importance to the Premier League's staggering success as a British cultural export.
A recent analysis of the 'sub-regional economy' by Manchester Monitor found that the creative industries could bring an estimated 23,000 new jobs to Greater Manchester over the next decade – growth of 13%. And Manchester's success is good for the wider North West region with many people commuting into GM or setting up their own creative businesses in nearby towns.
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